Why is Packaging Important?

W hen launching your product line, you may think the quality of your goods is more important than anything else. You may even wonder, why is packaging important in the first place? Well, let us tell you that the importance of packaging should never be discounted. 

Human beings are highly visual creatures. For them, anything that looks good is immediately appealing. How many of us have bought a product simply because it looked cute? I know I have! That is why packaging and design play a big role in the success of your products. If it can capture the attention of your intended audience at first glance, it is doing its job right! Let’s find out more about why any business must pay attention to packaging.

Product Protection

First things first, the packaging is your line of defense against environmental factors that might damage or otherwise harm your product. For instance, if your product is sensitive to water, the packaging must be waterproof; if the product is breakable and fragile, you must cushion it perfectly inside the packaging. 

After the pandemic, online shopping has become the norm rather than the exception. So, how well you protect your product directly impacts successful home deliveries and reduces problems of handling. There are several things to consider about how you can make the packaging as safe for the customer as possible– nobody likes leaking shampoo bottles or broken perfumes when they receive their orders, do they?

Brand Image

Your packaging is the customer's first interaction with your brand image. It is what represents you, visually, to the people you want to connect with. Package designing is not just about looking pretty; it is about communicating your values and ideals through something tangible. Depending on what your values are, the packaging can be lively, somber, rustic, sophisticated, or fun to name a few kinds.

Instead of simply selling a product, you can develop a long-term connection with your customer. Without a word, through packaging, logo, and design only, you will be able to tell your customers what they are signing up for when they build a relationship with your brand. 

The Appeal of Aesthetics

In the post-Instagram world, aesthetics are everything. If your product looks pleasing enough to the eye, you can be sure that it will be photographed and posted about more. It may not be ideal, but, indeed, the quality of your product does not impact how many people will buy it; what matters is the branding and the design. Make sure that you hire a seasoned artist who understands what message you want to give through your design and encapsulates that in their work.

Some Tips on Good Packaging

Good packaging is not a monolith; it means different things to different people and depends largely on your target audience. However, some design trends can help you gauge what might and might not work for your brand.

Minimalism

The era of extravagant and showy designs has passed. This decade is all about minimalism and keeping it simple. The best packaging is easy on the eyes, uses few colors, and pays attention to user experience rather than being ostentatious. Most millennials are interested in buying products that enhance their quality of life, and minimal design brings exactly this promise to life.

Functional Design

Before you get into minimalism or other design preferences, it is most important to make sure that your packaging adds to functionality. Isn’t it amazing when your perfume arrives in a box that can also act as a stand? Or when your delicious burger is enclosed in a holder that lets you eat it easily and comfortably? First and foremost, consumers appreciate packaging that adds to the function of a product. Think to yourself, what can we add to the packaging that will make the product more pleasant to use for the intended audience? This will get you at least halfway through.

Conclusion

To some, the packaging is just something on the side– an afterthought rather than something to seriously consider. But to the consumer, aesthetically appealing packaging that has better functionality can make a world of a difference. So why is packing important? Because between you and your competition, regardless of whose product works better, the winner might just be the one with more thoughtful, artistic packaging.